Skills

• SEO Expertise: Proven experience in SEO, with a strong understanding of SEO best practices and the latest industry trends.
• Analytical Skills: Proficiency in using SEO tools and analytics platforms to analyze data and make data-driven decisions.
• Content Optimization: Knowledge of how to optimize website content for SEO.
• Technical SEO: Understanding of technical SEO concepts and the ability to identify and address technical issues affecting search rankings.
• Keyword Research: Strong research skills for keyword analysis and selection.
• Communication: Excellent written and verbal communication skills for collaborating with cross-functional teams and clients.
• Certifications: Relevant SEO certifications (e.g., Google Analytics, Google Search Console) are a plus.

Role & Responsibilities

• Keyword Research: Conduct thorough keyword research to identify opportunities for improving organic search rankings.
• On-Page SEO: Optimize website content, meta tags, headings, and URLs for improved search engine visibility.
• Off-Page SEO: Develop and execute off-page SEO strategies, including link-building, to enhance domain authority.
• Technical SEO: Conduct website audits to identify technical issues affecting search engine rankings and collaborate with the development team to implement fixes.
• Content Optimization: Collaborate with content creators to ensure that website content is SEO-friendly and aligns with keyword strategies.
• Competitor Analysis: Monitor and analyze competitor websites and SEO strategies to identify opportunities for improvement.
• Performance Tracking: Use SEO tools and analytics platforms to track and report on key performance metrics, such as organic traffic, rankings, and click-through rates.
• Algorithm Updates: Stay updated with search engine algorithm changes and adapt SEO strategies accordingly.
• SEO Reporting: Generate regular reports on SEO performance and provide insights and recommendations for improvement to the marketing team.

Requirements

Job Title: Marketing executive: SEO

Experience Level: 1-2 years